We’re pumped about the 9th Annual Traffic & Conversion Summit coming February 26-28, 2018 in sunny San Diego, California. (STILL hoping to see Ron Burgundy.) Hailed by Inc. as the “largest, and best, marketing event you’ve never heard of,” Traffic & Conversion Summit is the largest conversion conference in North America… and Traffic & Conversion Summit […]
Traffic & Conversion Summit By The Numbers Read More »
If I were granted three wishes, I’d wish for: More clients More repeat buyers More referrals But how do you turn wishes into reality? You create a system with the resources at your disposal. For the past six years, I’ve been using a FREE online tool to consistently grow my online advertising consultant agency business. It’s
How to Get New Clients on LinkedIn — in 30 Minutes a Day Read More »
No one is safe… …except maybe digital marketers. Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and
Skills to Put on a Resume Read More »
Over a year ago, I did a live critique of DigitalMarketer Lab Members’ landing pages on our weekly Office Hours webinar training. During that Office Hours segment, I identified four main landing page criteria that every landing page must consider. Now, I’ve expanded that list with a 15-Point Audit across those four categories that will tell
Landing Page Optimization | 15-Point Landing Page Audit Read More »
What if every lead you brought in was worth $44.60 to you? And you didn’t have to pay anything to get them? Some get-rich-quick scheme? Nope. Just one of the last organic options when it comes to traffic, and you’ve probably heard of it. It’s called Instagram. Of course, Instagram has a bad rap. Most think
How to Sell on Instagram Organically and Using Paid Campaigns Read More »
It’s rare that you see a company leveraging marketing at every step of the Customer Value Journey. Most brands only leverage marketing at the beginning of the journey… as a way to generate awareness for their product or service. Or, they implement a marketing campaign at the end of the Customer Value Journey… like a
Wag! Turns Busy Dog Owners into Customers and Brand Promoters Read More »
Looking to increase your sales? Well then, it follows that increased engagement be a priority of yours, too. And the best way to increase engagement is to straightforwardly ask for it, direct response style. If you’re like most digital marketers, you spend a lot of time and effort and money on the upfront interaction and
Direct Response Strategies | Strategies to Increase Engagement & Sales Read More »
Ever wondered how Amazon does Amazon? It comes down to four pillars, and Bryan Eisenberg is sharing them today in the video below. His newest book, Be Like Amazon: Even a Lemonade Stand Can Do It, breaks down (among plenty of other things) how Jeff Bezos implements these four core beliefs into any business he enters
How to Run a Business Like Jeff Bezos Read More »
The way we buy online is changing. Today’s consumers are no longer satisfied with being talked at. Instead, they want to talk with companies. They prefer one-on-one conversations that are personalized to their unique needs (not one-to-many marketing message being blasted from a TV screen). And they’d prefer to do it from the convenience of
Facebook Messenger for Ecommerce Read More »
(Editor’s note: This post originally appeared on the TruConversion Blog. Read the original post here.) I’ve spent my entire career… Evaluating split tests Sharing split test results Giving optimization advice And living in the optimization “trenches” And I’ve come to find there is something MORE VALUABLE than split tests and it ACTUALLY moves the needle.
Which Button Got the Most Clicks on this Landing Page? Read More »
