Why do we choose to go to a live concert when we can listen to the exact same music at home? What’s the difference between watching a sports game in the stadium versus watching it live on TV? In a word, it’s the power of experience. There’s just something viscerally different about participating in a […]
Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are
Word-of-Mouth Marketing — What Is It and How Do You Do It? Read More »
Photo-Mix / Pixabay As companies cut costs and cling to the bottom line, some of the most significant collateral damage has been to the customer service organization. Connection with customers has been sacrificed for quick and impersonal exchanges with outsourced agents. If considering only financials, outsourcing often emerges at the top choice for cost-effectiveness –
It’s Time to Insource Customer Service. Here’s Why. Read More »
