UK marketers have recorded a slight reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to the latest IPA Bellwether Report. A net balance of 0.5% of advertisers reported downward adjustments to their marketing budgets for the third quarter (July-September). While this marked the […]
UK brands reduce adspend in light of Brexit dithering Read More »
The global marketing technology market has grown 22% to an estimated $121.5bn (£95.3bn), according to accountancy firm BDO and Warc, with the UK and the US combined accounting for more than half of its value ($65.9bn). On average, brands in the UK and North America are spending 26% of their overall marketing budgets on martech,
UK and US help drive global martech spend up 22% to reach £95bn Read More »
No-one would blame you for not noticing the slow approach of CGI influencers. In fact, not noticing them is kind of the whole point. The ease with which they blend into the sea of vaguely famous and highly followed Gen Z faces is their calling card. However, this sweep of marketable, digital faces are just
Burger King’s attempt at mocking rival McDonald’s on Twitter has been rebuked by the Advertising Standards Authority for encouraging antisocial behaviour. The fast-food giant had responded to a story in May about McDonald’s in Edinburgh choosing not to sell milkshakes amid concerns that people were buying them to throw at Brexit Party leader Nigel Farage,
Burger King tweet ‘banned’ for encouraging people to throw milkshakes at Farage Read More »
Trainline has launched a series of posters that appear to transform into live train departure boards when viewed through a smartphone. The augmented-reality-ready boards offer live train times and personalised information on how much carbon dioxide can be saved by taking the train compared with travelling by car. The campaign, by independent digital agency Byte,
Trainline’s outdoor ads ‘transform’ into departure boards Read More »
Using the hashtag #ad should be the bare minimum that influencers use to make paid promotions clear on social media, the Advertising Standards Authority has warned. The UK’s ad watchdog has produced a new report, published today, that reveals people otherwise struggle to identify when paid posts by influencers are ads. It follows an 18-month
Paid influencer posts should use #ad as ‘bare minimum’ Read More »
People with mental-health issues are at risk of having their sensitive information leaked to advertisers, a privacy campaign group has revealed. A new study by Privacy International reveals how popular websites about depression in France, Germany and the UK share user data with advertisers, data brokers and tech companies, while some websites that contain depression
‘Serious concerns’ over mental-health websites leaking user data to brands Read More »
There was a time when you could say “The camera never lies” with a straight face. Today, the technologies of what are euphemistically called “digital manipulation” are becoming so sophisticated that we are at risk of not being able to believe anything we see on a screen ever again. The latest example of this is
The future of advertising could be staring you in the face Read More »
