brand authority

Why You Should Build a Community Around Your Small Business (And How to Do It)

brand authority, brand community, Community, Loyalty program, MarketingNews, SmallBusinessUpdate, SmallWebBusiness / Good To SEO

Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because they offer inspiration, encouragement, and support. Your business, however, benefits by getting a boost in brand exposure and credibility, reduced need (and costs) for customer support, […]

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Why linkless mentions are the future of link-building

Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything