Getting a large volume of traffic to your website is good, but if that traffic doesn’t convert, your effort to attract it there is pretty much useless. Conversions are the lifeblood of any digital marketing campaign, so the ultimate goal of your effort is to persuade people to do something for you – give you […]
How to Increase Your Conversions with Online Customer Engagement Read More »
October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact,
Customers today aren’t interested in spending their hard-earned money any old place. They want something more – a cohesive experience, a sense that the business they’re patronizing shares their values and principles. They need a mission. It’s been said before that a brand is a promise. A mission statement, then, is this promise in written
Crafting an Exceptional Statement to Keep You on Mission Read More »
Influencer marketing burst into the digital sphere a few years ago. It was just in time, as people were increasingly tuning out ads, and brands needed a new way to reach their audience. Since then it’s grown to be a number one marketing strategy for many. You probably already know about some of the benefits
If you are a blogger or a marketer, I am sure that you have already tried the guest blogging strategy — or at least you have considered trying it. Guest posting is an efficient marketing strategy in which writers post their original articles on blogs that are not their own. Why is this a good
The Power of Guest Blogging (And How to Get Started!) Read More »
In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia.
How to Choose an Influencer to Boost Your Marketing Campaign Read More »
In a bid to stay ahead of the competition, Instagram has been adding a lot of new features recently. For the layperson, there’s not much that’s new, but for the marketer, these are the most recent exciting features: Story Ads, which helps you increase your reach Location Stories, which helps you build brand awareness when
Instagram Adds New “Favorites” Feature for Marketers Read More »
We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant
July 3, 2017 When working with clients, you are going to be asked how to increase brand impression share. Clients love seeing conversions and revenue but making sure that your brand name is on top of the search results is another important metric that could lead to sticky conversations. Increasing brand impression share is not
In the ever-changing landscape of digital marketing, it can be hard to truly examine what works—and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent the wheel. However, there is
11 Companies That Are Killing It with Their Digital Marketing Campaigns Read More »
