There are more than 63,000 searches conducted on Google every second (about 5.4 billion searches per day) and Google has 90.46% of the search engine market share worldwide. Search engine optimization (SEO) is one of those things that’s always crucial to your marketing strategy – and always changing. Because of how quickly search algorithms evolve, […]
77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.” Branding is crucial for your company because it is the visual identity of
The Complete Guide to Brand Building (Must-Read for Digital Marketers) Read More »
Branding today is so much more than just a logo, a color scheme, or an advertising campaign. The concept has evolved and expanded like crazy over the past few decades and branding is now built on every single interaction between a customer and a business, both in-person and online. This puts businesses that are trying
When many people think of marketing, they think of advertising. However, business leaders want their potential customer base to know more about who they are and what they do—more information than can be explained in a simple ad. Entrepreneurs want to be seen as experts in their field, and this can be achieved through content
6 Ways to Build Your Brand Using Content Marketing Read More »
