Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one All famous companies have a trademark. It increases recognition and sometimes even determines the success of the company. A special combination of colours and symbols can capture the brand for […]
How to create an e-commerce logo: a detailed guide Read More »
Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the field of branding is impressive, with previous roles including Vice Chairman at Saatchi & Saatchi and London CEO and Chairman of global brand consultancy Interbrand.
A brand is the face of a business, it’s what the public sees when they look at your company and it’s incredibly important When it comes to understanding how to effectively market a business, it can be helpful to get back to basics. That means not only knowing what having a brand fundamentally means but
If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals form the core of this storytelling. In other words, visual branding is the first step
When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is like building a healthy relationship – you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department
How to adapt your brand identity to better match your customers Read More »
Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you should. After all, catchy names outperform long and complicated names on the stock market by
What can we learn from these 4 successfu trademarks Read More »
Learn how to use Porter’s 5 Forces to assess your company’s marketplace viability and learn where the power lies between you and your customers Porter’s 5 Forces is an analytical model that helps marketers and business managers look at the ‘balance of power’ in a market between different organizations on a global level, and to
Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile Digital Branding, as a term, has been coined as the cornerstone of modern marketing technique, where various digital channels and assets are used to communicate a brand’s positioning in the ecosystem as part of the
The guide to digital branding for local businesses Read More »
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new digital ecosystem, looking in detail at the most obvious manifestation of
The evolution of search: succeeding in today’s digital ecosystem – part 2 Read More »
6 Keys to building a better online brand experience for your customers. Online brand experience and customer experience is a widely discussed topic amongst brand managers and marketers, and for good reason — customers who have a better brand experience with one brand over another will naturally veer toward the brand they favour when making
Online Brand Experience | How to create a killer online brand experience? Read More »
