Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building trust turns customers into advocates, providing priceless word-of-mouth marketing. On top of this, brand trust […]
Consumers are increasingly trusting brands that take a stance Read More »
When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces of a stronger whole. Unfortunately, advocates for influencer marketing and branded content tend to see one another as
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When running your own business in today’s competitive market, having a strong brand identity is crucial in setting up who you are as a company and helping you to stand out from the crowd of competitors. But this is something that is often overlooked by new start-ups as it is often regarded as a low
If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals form the core of this storytelling. In other words, visual branding is the first step
When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is like building a healthy relationship – you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department
How to adapt your brand identity to better match your customers Read More »
Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you should. After all, catchy names outperform long and complicated names on the stock market by
What can we learn from these 4 successfu trademarks Read More »
How Steve Jobs broke the mould of competitive brand marketing When brand marketing is executed incorrectly it can be catastrophic for a company. One of the most assured ways to present your brand in a bad light is by being negative about your competitors. There are many examples of how brand bashing has resulted in
How Steve Jobs broke the mould of competitive brand marketing Read More »
3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you
Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and the card racks at Clinton’s are only getting larger. According to research from a retail
Valentine’s Day 2018 – Top Brand Marketing Campaigns Read More »
Positive and negative PR campaigns can affect brand equity and identity – learn how to apply positive PR across touchpoints in the RACE customer lifecycle It’s a general marketing myth that without PR (positive or negative) consumers won’t know who you are and how you can help – wrong. Although effective PR can be the
How and why you need to integrate PR into all marketing channels Read More »
