brand loyalty

It takes guts to make your brand stand out from competitors, so be different

brand loyalty, Campaign creative / Good To SEO

It takes guts to make your brand stand out from competitors, so be different In 2006, Dos Equis used a different ad campaign approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive women, Dos Equis turned their beer into something that promoted distinction and curiosity. What makes […]

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5 Ways You Can Use Your Thank You Pages to Boost Conversions

brand advocate, brand loyalty, checkout page, conversion rate, conversions, customer acquisition, customer journey, customer retention, customer service, customers, landing page, lead generation, marketing funnel, personalization, retention rate, sales funnel, Social Media, social proof, social sharing, thank you page / Good To SEO

Congratulations. You just closed a sale. What now? You just made a customer happy and gave her something she is going to enjoy using, which puts her in a state of positive anticipation. Now’s a great time to get this customer more engaged with you, by either viewing other relevant products on your site or

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How to Build a Roadmap for Customer Loyalty

brand love, brand loyalty, Cases & Causes, customer loyalty, customer retention, customer rewards, Dan Little, Instant gold status, rewards program, SEO BLOG, Shell, Shell Retail / Good To SEO

How to Build a Roadmap for Customer Loyalty In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over and over again just to have a fighting chance. Establishing customer loyalty

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7 Types of Interactive Content—Why and How to Use Them

assessments, brand loyalty, calculators, content marketers, Content marketing, e-mail, E.A.T. Principle, engagement rate, infographics, Interactive Content, marketers, polls, Quizzes, ROI calculator, SEO BLOG, shareable content, surveys, video, White Papers / Good To SEO

My mother gave me an unintentional surprise a few weeks ago: she told me that “content is king.” My mom certainly isn’t an undercover content marketer — she uses the Internet to interact on Facebook and read gardening blogs — so this just proved to me that all Internet users are aware that content is

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From Empathy to Loyalty: Connecting with Customers

Best Practices, brand loyalty, branding, empathy, Freddie and Co., SEO BLOG, Tips, Tricks, what's in store / Good To SEO

We all know there is a transactional side to the customer relationship. Everyone loves a good deal—I know I do. But there’s also an emotional side, which can be even more important to your business in the long run. Customers feel loyal to the brands that they love just like they feel loyal to friends

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