Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Baratunde Thurston, former Director of Digital at The Onion and author of How to Be Black will be the opening keynote speaker at our B2B Forum in October (register before August 8 and save $300!). He will be talking about […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brands today are now publishers. That’s not news to anyone reading MarketingProfs. But how many people have really thought through what that implies? Yes, it means that brands need to think about their customers as an audience, they need to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week’s guest on the Marketing Smarts podcast is Laura Ries, branding consultant and author —most recently of Visual Hammer, a book focused on the importance of tying a brand’s core message (the “verbal nail”) to a striking visual image
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, we bring you the second half of the show we recorded live in Boston on October 2, this time featuring my interview with Kenn Elmore, dean of students at Boston University (check out the first
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I speak with Andrew Davis, author of Brandscaping. What is “brandscaping,” you ask? Well, here’s how Andrew describes it: “Brandscaping is bringing likeminded brands and their audiences together to create content that increases demand or drives
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Weiss, managing director at figure18, was the kick-off speaker for MarketingProfs University’s Presentations Unleashed course (which is still available on demand, if you are interested). As you might expect from someone charged with that role (kicking off a course
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! April is Autism Awareness Month, and companies, including CafePress, are showing their support for the cause by partnering with nonprofit organizations. To talk about cause marketing, what it means, and how businesses can get involved, I invited Jason Falls, vice-president
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amy Maniatis is executive vice president and chief marketing officer of the National Geographic Society. She is the Society’s first CMO since the organization was founded 125 years ago. Before joining National Geographic, Amy was vice president of marketing at
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Best-selling author Jackie Huba has written three books on customer loyalty, including Citizen Marketers: When People Are the Message, co-authored with Ben McConnell, and her first book, Creating Customer Evangelists. She’s been named one of the 10 most influential online
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Cornyn is a food branding expert. As president at DINE—The Food and Drink Agency, Chris has worked with brands across the entire food industry, including Mrs. Fields Cookies, Starbucks, Green Giant, Yoplait, Betty Crocker, and Black Angus. His skills include
