Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amber Naslund (@AmberCadabra on Twitter) recently joined Sysomos as SVP of marketing. Previously, she co-founded and served as president at SideraWorks, a social business consultancy, and she was VP of social strategy at Radian6, a social media monitoring and engagement […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tamsen Webster is SVP of executive communications at Oratium, where she draws from a wide variety of tools and experiences in change management, communications, and marketing to help people and brands create messages that drive business results. She is also
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Deon Newman, B2B Marketer of the Year and IBM’s vice-president of marketing for System z, spearheaded a global campaign marking the 50th anniversary of the company’s iconic mainframe computer. The Mainframe50 campaign generated more than 25,000 news stories and 90,000
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Kramer is a sought-after speaker, social business strategist, and the CEO of PureMatter, one of Silicon Valley’s fastest-growing agencies. He hosts From the Author’s Point of View, a podcast series featuring interviews with authors, as well as #Substance, PureMatter’s
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Hayek is director of global brand management for Shell Lubricants. He leads the global team that manages brand strategies for the Pennzoil, Quaker State, and Formula Shell brands. In 2014, Shell launched a campaign called “Born from Natural Gas”
Professor, speaker, author, and brand strategist Nick Westergaard has a lot to say about branding. So much, in fact, that when his first draft of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small included a lengthy chapter on the subject, he opted to cut that part out and use it as the basis for
How to Build Brand in the Age of Digital Distraction Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jordan Kretchmer is founder and CEO of Livefyre, a content marketing and engagement platform that helps organizations build and manage real-time social experiences around their content. I invited Jordan to Marketing Smarts to talk about a recent Forrester Research report on
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marty St. George is executive vice-president, commercial and planning, at JetBlue Airways. Previously, he served as managing director of marketing planning at United Airlines. I invited Marty to Marketing Smarts to talk about JetBlue’s success using social media for marketing and
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Today is April 1, a day long associated with tomfoolery and surprises. Here at MarketingProfs, we prefer surprises that delight, so we’ve arranged a delightful change of pace for this week’s episode: One of the podcast’s most popular interviewees takes
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dorie Clark is a marketing strategist and speaker, a professor at Duke University’s Fuqua School of Business, and a contributor to Forbes and the Harvard Business Journal. She wrote the acclaimed book Reinventing You: Define Your Brand, Imagine Your Future.
