Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Allen Weiss founded MarketingProfs in 2000 and continues to provide strategic direction for the company. He’s a professor of marketing at the University of Southern California. Prior to MarketingProfs, he served as a professor at Stanford University and a member […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Sara Hawkins is a lawyer and blogger who merged the two in 2010 when she created The Blog Law Series. Sara’s been a licensed attorney for more than 15 years and provides legal guidance to entrepreneurs, bloggers, online content creators,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christian Lachel is executive creative director and head of marketing for BRC Imagination Arts, a world-renowned experience design agency that turns brands into destinations. The agency has created some of the world’s most popular brand experiences, including the Guinness Storehouse factory
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Brogan is the CEO of Owner Media Group, through which he provides education and tools—books, speeches, courses, and workshops—to help your business (and you) thrive. In short, Chris teaches you which actions will get you what you want. He’s a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Taffer is an internationally recognized and award-winning bar and nightlife consultant, with more than three decades of hands-on experience. He’s a two-time winner of the Bar Operator of the Year award, and his management methodology, “Reaction Management,” has become the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Daniel Lemin leads strategic planning at Convince & Convert. He’s a digital marketing strategist, an authority on the reputation industry, and author of the new book Manipurated. An early Google hire, he was a pioneer in realizing the business impact of online ratings
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 9 in 10 people are more likely to trust brands that support social causes, but your passion for the project has to be genuine. Enter the One World Play Project, a B-Corp that partners with brands, NGOs, and others to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! J T. Ramsay is digital media manager at Ford Motor Company. We met at the 2016 North American International Auto Show, when Ford sponsored my trip to Detroit for the event. I invited J T. to Marketing Smarts to discuss Ford’s
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bill Fasig is chief operating officer and managing partner at TopRight Partners. Previously, Bill was president and chief executive officer of GameTech International, senior vice-president of worldwide marketing and corporate affairs for VeriSign, and vice-president of global communications at Compaq.
Don’t talk to Lawson Abinanti about B2C marketing. It’s not his thing. B2B software and technology, on the other hand? The B2B marketing and messaging consultant has quite a bit to say on that subject! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing
B2B Positioning and Messaging: Tips and Advice Read More »
