Brand Management

Customer Relationships – Your Customer Service Needs Some Serious Help: ‘Hug Your Haters’ Author Jay Baer on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, customer relationships, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Clearly, there’s a disconnect somewhere, and it’s costing companies millions. Jay Baer aims to help organizations get customer service right. He is the founder […]

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Brand Management – Data Saves the Day: SurveyMonkey’s Chuck Brinker on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Public Relations, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When a crisis hits, brands tend to panic. Too often, no one’s sure who should answer media inquiries or respond to comments and questions about the situation on social media. And even if there is someone whose job it is

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Profit – Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video] : Marketing Podcast

Brand Management, Career Management, Non-Profit, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jane Seymour is an award-winning actress, an author, an artist, and a philanthropist. Many know her from her work in movies and television. Her body of work includes the James Bond film Live and Let Die, the epic romance Somewhere In

Profit – Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video] : Marketing Podcast Read More »

Marketing Strategy – Marketers, To Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Marketing Strategy, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! I’ve never met a marketer who said, “I have all the resources I need—I’m absolutely, completely, one-hundred percent all set.” Whether you’re a big brand marketer or a “solopreneur” trying to get your business off the ground, chances are good

Marketing Strategy – Marketers, To Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing Strategy – Not Everything Has an ROI (and That’s OK): Virginie Glaenzer on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, customer relationships, Marketing Strategy, Sales, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Many marketers have a healthy obsession with metrics. We might experiment with channels and tactics, but we’ll dig in and invest a lot of time and effort only if there’s some indication that our audience is responding. And yet we

Marketing Strategy – Not Everything Has an ROI (and That’s OK): Virginie Glaenzer on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Career Management – Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Career Management, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketers love a good story. Stories are memorable. Stories invoke powerful emotions that drive action. A familiar story arc features “the hero’s journey,” in which the main character overcomes challenges and obstacles to achieve success. That may be why I

Career Management – Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Public Relations – How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Public Relations, SEO BLOG, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re in marketing and PR, chances are good you’ve considered writing a book. But have you thought about how you’d promote yourself as an author? Naturally, you have plenty of transferable skills and insights from the work you do

Public Relations – How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Public Relations – How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Public Relations, SEO BLOG, Social Media, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many B2B organizations, agricultural biotech company Monsanto focused primarily on its own client base rather than the end users, and hadn’t really considered social media a priority for the company. Unlike most B2B organizations, Monsanto found itself facing a virtual

Public Relations – How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing Strategy – The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Content, Marketing Strategy, SEO BLOG, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lucy Wyndham Read wanted a “no excuses” approach to fitness… so she joined the military. Mission accomplished: She quickly mastered the challenging fitness regimen and became a corporal, tasked with helping new recruits to get in shape.  After her fiancé,

Marketing Strategy – The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing Strategy – The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Marketing Strategy, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Twenty-five years ago, Jonathan King and Jim Stott set out to sell their homemade jams and jellies at the local farmer’s market. But to sell at the market, they needed a license, and their little enterprise didn’t even have a

Marketing Strategy – The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast] : Marketing Podcast Read More »

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