Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Promoting your company comes naturally; marketing your corporate brand is your job, after all (or at least part of it). But promoting yourself is an entirely different thing: Self-promotion can feel awkward at best and smarmy at worst, but personal […]
How to Gain Career Recognition Through Personal Branding Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Influencer marketing can be tricky, especially for a B2B organization. Identifying people who hold sway with your target audience and winning them to your side takes research, strategy, and patience. Once you’ve cultivated relationships with those influencers, the real work
Real Influence: How Adobe Uses Influencer Marketing Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re not sure what “sonic branding” is, think for a second about Intel. When you hear the three-second “Intel Inside” sonic logo, you instantly make the connection between whatever you’re seeing—and hearing—and the Intel brand. With so much emphasis
Sonic Branding: Your Brand’s Personality in 3 Musical Notes Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Merchandising strategy might not be a hot topic on Twitter, but smart merchandising can make the difference between mere profitability and exponential growth. One path to becoming a merchandising rock star is to incorporate some discussion of customer challenges into
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Modern marketers are working to create engaging customer experiences that foster “cult loyalty”—the type of loyalty enjoyed by iconic brands like Apple or Starbucks—as opposed to just “mercenary loyalty” among consumers, particularly Millennials. Barry Kirk, vice-president of loyalty for Maritz
Customer Loyalty: Tips for Engagement, Attachment, Loyalty Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kathleen Reidenbach eats, sleeps, and breathes customer experience: As chief commercial officer for Kimpton Hotels & Restaurants, it’s in her job description. But there are worse jobs than tooling around Amsterdam looking for inspiration for your company’s new boutique property,
Maintaining a Unique and Consistent Brand: How Kimpton Does It Read More »
