Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of […]
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The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The retail industry has gone through a lot of changes over the past two decades. And it’s showing no signs of slowing down. In fact,
Do you have your own B2B podcast or are considering starting one in 2019? Are you wondering how you’ll generate a return on that investment? One B2B podcast strategy is to invite guests onto to the show that may one day be customers, key industry influencers or other strategic partners. On the Rethink Marketing podcast,
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Gaining trust with consumers continues to be one of the biggest priorities for companies, and it’s a need that is not going away any time soon. For brands that have that trust, it can lead to an abundance of opportunities. For one, the name recognition alone will help you attract more leads. And having those
How to Build Brand Trust and Improve Your Lead Generation Efforts Read More »
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Are influencers being paid to badmouth companies for a fee? Read More »
Besides the commercial and all its tear-jerking wholesomeness, the John Lewis Christmas ads have also created buzz with the soundtracks they use, which are cover songs from established hit makers. This year’s soundtrack is the Beatles classic, “Golden Slumbers,” recorded by the band Elbow. Both versions of the song usually top the record charts following
What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing Read More »
Tami: It was world class. Much more than we could ever have expected. It’s helped us get up to speed quickly, Because of Act-On University, we were able to get up to speed in seemingly no time and launch our first campaign in less than one month. The online courses in Act-On University are organized
How Act-On University Empowers Customers to Become Better Marketers Read More »
The demands on marketers can feel crushing ― you must be creative, innovative, and possess the superpower of transforming strategies into concrete results. It’s a tall order to fill, even for the most talented of marketers. At times, you may hit a rough spot. The marketing inspiration well may run dry. What then? A dose
Customers today aren’t interested in spending their hard-earned money any old place. They want something more – a cohesive experience, a sense that the business they’re patronizing shares their values and principles. They need a mission. It’s been said before that a brand is a promise. A mission statement, then, is this promise in written
Crafting an Exceptional Statement to Keep You on Mission Read More »
It’s also a fantastic way to get an edge. Because, according to recent research, a whopping 83% of marketers are neglecting their customer value proposition. That’s awful, right? But it can be good news for you. If you and a few people from other key departments are willing to sit down and try to talk
How to Get a Competitive Edge with Your Value Proposition Read More »
