brand personality

How a Brand Persona Plays Into Effective ROI

Brand, brand loyalty, brand personality, brand personas, branding, customers, market share, Product, ROI, Sales, service / Good To SEO

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would […]

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9 Ways to Deliver the Best Digital Experience to Your Customers

Every marketing strategy focuses on capturing and driving the customer’s attention, but very few talk about experience. Bad customer experience is the biggest threat to any business: The top brands across the world always strive hard to provide the best digital experience for their customers. The secret of a powerful marketing strategy lies in attracting