Sustainable marketing is a great way to promote eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in its market. For example, SMEs frequently use grassroots beginnings or a local focus to give them […]
What is sustainable marketing and how should you use it? Read More »
Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building trust turns customers into advocates, providing priceless word-of-mouth marketing. On top of this, brand trust
Consumers are increasingly trusting brands that take a stance Read More »
If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But have you considered how brand marketing can increase your candidate attraction efforts too? After all,
How brand marketing can increase your candidate attraction efforts Read More »
Following the Gillette and Nike controversies, is it possible to showcase your brand’s attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the brands we are buying from than ever before. With more than half of Britons thinking
Do brands need to be controversial to be socially responsible? Read More »
In 2010 Procter & Gamble Co brought it home with their Thank You, M0m campaign Procter & Gamble Co.’s “Thank You, Mom” campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and present. In this case, we are looking back to 2010 when the start of heartstring
In 2010 Procter & Gamble Co brought it home with their Thank You, Mum campaign Read More »
With over 100 soft-drink variations catering for every type of regional taste, for 132 years, Coca-Cola has remained the world’s benchmark leading soft-drinks brand Now that ‘soft’ image is about to toughen up with the brand venturing into ‘hard’-alcohol beverages. The brand is set to launch a boozy version of its beverage in the shape
Make the brand the central organising principle for everyone and everything in a company rather than just the products, services, logos and imagery. Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand has a clear positioning expressed through its name, logo, identity, in fact all aspects including its
