Which Should You Focus On?

brand recognition, Branded Keyword Search Volume, branded keywords, Google, keyword research, Keywords, Marketing, Marketing Strategy, search engine, SEO, SERPs, Traditional SEO Keywords, website authority /

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn’t try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let’s rank Coca-Cola […]

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