Making sure a brand story is clearly defined for every employee in an organization, from marketing to those on the front lines, is no game. At least, it shouldn’t be. But according to a joint study my company conducted with FocusVision, marketing teams are losing control of their brand messages the minute they start sharing […]
The High-Stakes Game of Telephone That’s Diluting Your Brand Story Read More »
Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more
7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns Read More »
In the past, search engine optimization was simpler. All you had to do is make a website, stuff it with a bunch of links, and you were golden. However, as your competition in the digital ecosystem has grown, doing SEO just for the sake of SEO is no longer enough. Instead, you need to use
So you’ve put a lot of effort into developing products and/or services that are the best of their kind. Trust me, your job is only half done. No matter how good your products are, they won’t sell by themselves. And that is exactly why you need to have an effective customer acquisition strategy in place.
How to Reinforce Your Customer Acquisition Strategy with Influencer Marketing Read More »
