brand storytelling resources

9 Epic Resources for Students of Brand Storytelling

9 Epic Resources for Students of Brand Storytelling In truth, even though I only had 24 hours to prepare, I was delighted when one of the panelists at Social Shake-Up canceled. Suddenly I had the opportunity to share my disdain for what passes as brand storytelling and put some of my years of research on […]

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Brand Stortytelling: Reaching Your Audience on a Personal Level

Brand Stortytelling: Reaching Your Audience on a Personal Level When the phone rang on October 18, 1998, two guys were in their basement wondering how to tell the homeowner that his Eisenhower-era furnace was beyond repair. As he contemplated their predicament and watched his kindergartner, Grace, play with a friend, Chris Bohjalian answered the call

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