Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% […]
6 Ways to Utilize Social Media for Financial Institutions Read More »
Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies to have a bulletproof strategy — especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80%
6 Reasons Why Financial Institutions Need Media Monitoring Read More »
Today’s brands face many more marketing challenges than those before them. Not only due the number of stiff competition, but because modern consumers can be a pretty demanding bunch. Not only are they pickier, discerning, and difficult to pitch to – they are also hard to track down. Nowadays, they can be found in multiple
5 Brand Monitoring Metrics You May Not Be Tracking Read More »
Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dentist services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visiting a business. More importantly,
7 Reasons Online Reviews are Essential for Your Brand Read More »
If you own a computer or a smartphone, chances are that you’ve done some form of online shopping before. Online shopping has many pros and cons as you have probably experienced. On one hand, you can shop in the comfort of your home or on the go. On the other, you can never really be
Do you know what customers – and potential customers – think about you? Whether you’re a restaurant chain, a hot tech startup, or an agency with a host of clients, it’s vital that you understand what the public says about you. No matter how strong your products, they’re only as good as buyers think they are. But
Are you brand new to Google Alerts? If so, that’s incredible. You’ve somehow managed to avoid one of the most popular free business tools on the web. It’s never too late to get started. And you’ve chosen a good tool to sink your teeth into. Alerts can give you plenty of valuable information – for
If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends So yes, they peaked in popularity during the first Obama administration. But they’re
5 Reasons Why Google Alerts Just Aren’t Enough Anymore Read More »
Most of us probably never think about hospitals as businesses with marketing teams and “customers.” They’re just there when we need them, which hopefully isn’t often. But hospitals and clinics are big businesses, and getting patients in the door is a major priority. And to make it work, your hospital needs to be as welcoming
From social media, to online advertising campaigns, to collaborations with influencers – you’ve been working hard to create buzz online around your brand and its products. How do you know if it’s working? Most marketers know by now that measuring brand awareness begins with monitoring what people are saying about your brand. This involves tracking the keywords used in
5 Types of Keywords Every Company Needs to Track Read More »
