By Kashif Naqshbandi The moment you’re ready to expand your business is arguably one of the most exciting—and perhaps daunting—moments in your professional life. However, it’s one thing to have the resources necessary to go global, but to actually overcome the challenges that brings and achieve the kind of global success you need abroad is another […]
How to Maintain Your Brand Voice When Globalizing Your Business Read More »
Your brand might not be a living and breathing organism, but it’s helpful to view it as such. For all intents and purposes, it should be treated much like a human being. Your brand has a personality with a unique flavor that sets it apart from any of your competitors. Identifying and leveraging this personality
The Fundamentals to Finding and Maintaining Your Brand Voice Read More »
3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you
If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As
Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization. An excellent and important question, as personalization and humanization are both foundational elements of modern marketing success. Both are valuable to companies and organizations, but for very different
Why You Need Both Personalization and Humanization Read More »
If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.” The conference challenge might be a bit unrealistic, but it’s still a worthy goal. Everything you publish should
