Brand

6 Tips for Scaling Up Content Production without Sacrificing Quality

audience, blog post, Brand, content management, Content marketing, content production, Content Promotion, Crowdsourcing, editors, Influencer marketing, Outsourcing, repurpose content, ROI, scalable content strategy, scaling up, segmentation, UGC, user-generated content, writers /

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: […]

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

10x content, backlinks, Brand, brand mention, competition, competitor analysis tools, content sprout, Keywords, Link Building, SEO, SEO Strategy, SEO TOOLS, SERPs, skyscraper /

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors

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How to Grow Your Business and Brand With Influencer Marketing

Advertising, audience, Brand, Content Marketing Strategy, Digital Marketing, growth, Influencer marketing, marketing campaign, ROI, SEO, social proof /

NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social

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The High-Stakes Game of Telephone That’s Diluting Your Brand Story

Brand, brand messaging, brand story, branding, branding tips /

Making sure a brand story is clearly defined for every employee in an organization, from marketing to those on the front lines, is no game. At least, it shouldn’t be. But according to a joint study my company conducted with FocusVision, marketing teams are losing control of their brand messages the minute they start sharing

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The Best Twitter Traffic Hacks to Grow Your Business

Brand, competitors, conversions, customers, Engagement, Hacks, marketing funnel, MeetEdgar, Social Media, SocialRank, traffic, Tweet, TweetDeck, Tweetstorm, twitter, video /

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day, it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low. And when you factor in Twitter’s ongoing

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How to Use Social Media to Substantially Improve Your SEO

Bing, Brand, Facebook, Google, Instagram, ranking factor, Search Engine Optimization, SEO, SERPs, Social Media, twitter /

In our modern world, social media is now one of the first places where many customers are interacting with businesses. But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. In fact, 54%

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The Art of UX Storytelling: How to Create Your Brand’s Story

Brand, branding, buyer persona, color, Content Creation Strategy, Content marketing, customers, data driven, font, Images, Storytelling, user experience, UX, visuals /

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build

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Consumers are increasingly trusting brands that take a stance

Brand, brand experience, brand identity, brand loyalty, Brand positioning, branding, Online brand strategy /

Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building trust turns customers into advocates, providing priceless word-of-mouth marketing. On top of this, brand trust

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How a Brand Persona Plays Into Effective ROI

Brand, brand loyalty, brand personality, brand personas, branding, customers, market share, Product, ROI, Sales, service /

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would

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