A lot of big brands are getting absolutely slammed on the Internet lately. Sometimes it’s for something one of their employees got caught doing. Like United dragging that guy off the plane because he… bought a ticket. Or banning two kids for wearing… kid’s clothes. Sometimes it’s because of what management got caught doing. Like […]
Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes Read More »
The advent of the Internet made instant worldwide communication commonplace. As the old saying goes, where there is communication there is commerce. The natural outcome of the reach and availability of the web was e-commerce. Using content to boost your e-commerce sales is a strategy that is now used by many business owners to reach
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We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant
NOW UPDATED! This post was expanded for 2017 with new tactics for growing your business with influencer marketing! Are you tired of getting the same old lackluster results for your marketing strategy? Marketing can drive even the most hardened entrepreneur up the wall. Branding, speaking your audience’s language, platforms etc and figuring out which marketing strategies are most
If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.” The conference challenge might be a bit unrealistic, but it’s still a worthy goal. Everything you publish should
Every Resource You Need to Build a Kick-Ass Brand Online Published 05/31/2017 by Jayson DeMers | 2 Comments At the center of every successful business is a kick-ass brand, and these days, the best way to build a brand is through online resources; entrepreneurs have access to more tools, more people, and more
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