Wyze has always been anything but boring. They have an affordable $20 security camera that makes Ring users wonder if they’ve wasted their money. One of their founders, Dave Crosby, has an adorable singing daughter Claire Crosby that has appeared on Ellen and has 1.5 million subscribers to her YouTube channel. Dave has also been […]
Wyze Announces $20 Million in VC Funding via YouTube Docudrama Read More »
Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign Read More »
Starbucks CEO Kevin Johnson isn’t worried about competitors in the fast-growing coffee market in China. He says that competition is actually broadening the addressable market by introducing tea drinking Chinese to coffee. Starbucks has nearly 3,700 stores in China already and is generating double-digit transaction growth. For Starbucks, their growth in China and around the
SAP announced the completion of its $8 billion acquisition of Qualtrics which brings critical real-time customer experience data to its customers. SAP CEO Bill McDermott explains how the combination of Qualtrics’ Experience Management (XM) Platform with SAP’s enterprise software and cloud services is not only a game changer for companies, but solidifies SAP as the
Glossier is both a beauty company and a tech company that is succeeding by staying incredibly connected to their customers. Glossier founder and CEO Emily Weiss says that they are building a people-powered ecosystem where they are co-creating with their customers. Not only do they ask for feedback from their customers, but they communicate with
Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that Walmart and Target adjusted to the new economy and that’s why they are doing great. Similarly, the fast food chains that don’t adjust will not do as well as those that
Brands That Adjust to the New Economy Are Going to be More Successful Read More »
The founding trainer of fitness startup Rumble Boxing says that we don’t consider ourselves cool but people are telling us we are cool. Of course, it doesn’t hurt that Sylvester Stallone and Justin Bieber are early investors. Rumble, which launched in January 2017, is growing fast by making group fitness an experience where people are
Rumble Boxing Bringing the “Cool” Factor to Fitness Read More »
These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consumers are spending more time on their mobile devices than ever before. In fact, one study showed that 69 percent of internet users watch digital media
“For us, our partnership with Amazon was all about new customer acquisition,” says Lands’ End CEO Jerome Griffith. “If you look at searches online, more people go to Amazon to search for clothing than anyplace. If you are not there you are not relevant.” Jerome Griffith, CEO of Lands’ End, discussed the recent turnaround of
Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech companies. The CEO of Sparrho, Dr. Vivian Chan, says that their approach combines artificial intelligence and 400,000 Ph.D.’s to deliver scientific data to companies. This data helps companies back up their marketing messages which
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