branding advice

Do You Need a Brand to Start a Business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]

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The Reasons Why You Should Localize Your Online Business

Localization is a wide and specialized process that not only means translating your web content, but also customizing it according to various targets’ familiarity. This process entails activities of adapting your website into, not only different languages but also a variety of cultural contexts. It addresses language, cultural preference of the content, overall design and

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