Creating an authentic brand requires subtlety; outright promoting how awesome your brand is appears arrogant, even if everything you say is true. Your brand is your image in the eyes of your audience and customers. The task of developing the right image without being heavy-handed involves understanding psychological marketing. Emotions And Motivation Before analyzing your […]
When it comes to running a business, effective branding is a “must.” It seeps into everything you do — from your marketing strategy to your customer interactions. Consistent and cohesive branding across all platforms — websites, emails, landing pages, social posts, advertisements, products, etc. — builds trust. It shows professionalism. It represents your passion for
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Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so complicated. A solid brand identity serves
How to Define Your Brand Identity with 5 Simple Questions Read More »
3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you
77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.” Branding is crucial for your company because it is the visual identity of
The Complete Guide to Brand Building (Must-Read for Digital Marketers) Read More »
Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their
Report: Traditional methods of personalization don’t work for millennials and Gen Z Read More »
iStock by Getty Images Branding is so much more than having a cool logo or flashy website. Sure, today you have to be able to engage your audience and “tell your story” . . . but if you don’t tell it the right way, you’re left with nothing but a wasted opportunity. This is where
8-Step Branding Strategy for Your Small Businesses Read More »
“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of storytelling, however, remains elusive; we are left in the dark as to how this rediscovered
Running a small business requires effort, time, money and many other things. You also need to take advantage of the plethora of tools that exist in order to succeed. Some of these tools are tangible and some are concepts that will strengthen you and your business. Here are five ways to keep your business growing.
After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about the metrics that would best highlight my accomplishments. Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on
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