There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel a facelift might revitalize a flagging business. Whatever your reasons, they must be good given […]
Rebranding your local business? Don’t start without reading these tips Read More »
iStock by Getty Images When you’re just starting out and have no brand name yet, creating media buzz can be challenging. After all, you’re competing with not only a plethora of startups but other small businesses and large companies that are already established and have a strong following. You can view this as a disadvantage,
Key Objectives Your Small Business Should Focus On Read More »
By David Epstein When it comes marketing channels, you may think of email marketing, content marketing, or paid search marketing. You probably don’t think of doughnuts. But doughnuts are exactly what Google used to promote its Google Home product line. More generally speaking, Google used a unique event strategy, coupled with robust event software, to achieve
10 Creative Event Marketing Tactics You Can Learn From the World’s Biggest Brands Read More »
When I graduated college with a biology degree, I had no idea that in a few short years I’d be building a brand that went from zero to $75 million in sales in just four years. The path there was a winding one. After graduating from college, I knew I didn’t want to go on
Lessons from GoPro, Sonicare & The George Foreman Grill Read More »
You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others. While our society has become so polarized and reactive, there is also a growing desire by most consumers, employees and investors for CEOs to take more proactive action to improve society.
5688709 / Pixabay It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a relevant space that’s large enough for
Time for a Personal Re-Brand? Here’s What You Need to Know. Read More »
Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.
You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the
Brand Archetypes: The Science Of Strategic Brand Personality Read More »
Netflix’s PR strategy is shown perfectly in “A great day in Harlem” video marketing campaign On June 28th Netflix released the unannounced video marketing campaign entitled, “A great day in Hollywood”. It comes off the back of the noted and soaring success in giving a platform to black actors. Netflix has taken the step to
Netflix PR strategy is shown perfectly in its latest video marketing campaign Read More »
Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare yourself to them—especially if what your brand does or sells isn’t exactly glamorous. How do you tell a compelling brand story if you’re
7 Examples of Super Creative Brand Storytelling for Very Boring Products Read More »
