One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]
4924546 / Pixabay When starting a new job, most individuals begin with high hopes and expectations for the job based on the description and on talks with interviewers and employees. This initial engagement can remain or become disengagement quickly depending on several factors, including company culture. While some employees will become disengaged regardless, the individuals
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rawpixel / Pixabay Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses have grown nine times faster than
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Heidi Cohen Interviews Keith Quesenberry New book: Social Media Strategy: Marketing and Advertising in the Consumer Revolution Q: What’s your best piece of advice for marketers? A: The biggest mistake I see is starting with social media objectives. In social media strategy you must always start with broader business objectives. Many brands entered social media without a clear
With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, with financial consequences for the misuse of EU consumer data. Here in the US, we are not facing legislation, but GDPR, Cambridge Analytica and congressional hearings have nonetheless refocused
It’s time for the brand promise to evolve. Again. Read More »
Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one? I’ll tell you all about it in this post! What
Throughout my time as a business woman, which has been more years than I care to count, I’ve been asked by several companies to speak to their PR/marketing department about their respective social media presences. Now, we all know the benefits of using social media, especially if you want to brand your company as being
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There are a lot of people who might try to build their own legacy based on your own content, ideas and even brand features. Protecting your company from them is necessary, yet, it is not an easy thing to do. To protect your content and your brand, you need to make sure you’re on the
Reddit is a rather untapped space for advertising, with many more opportunities for advertisers than there were in the past. However, Reddit is sort of like the wild west of social media. There are (almost) no rules, users are able to stay anonymous, they tend to reject outsiders (especially ones that are trying to sell
Improve Your Personal Branding with These 4 Great Resources Building a loyal following is not difficult when you know which tools to use. Connecting with the right people can help you spread word and find new clients. There are several resources that can improve your networking with better results. Would you like to increase your
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