branding

Building a brand strategy: Essentials for long-term success

When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed outline of what their strategies will be. Why? Because the more detailed you are in

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A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder

Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As

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Content Marketing Fairytale Framework: What Royal Weddings Can Teach You

Unlike most content marketing, marrying the charming prince is the stuff fairytales are made of. So it’s no surprise that Prince Harry’s marriage to Meghan Markle, like Prince William’s marriage to Kate Middleton, has attracted lots of attention. Further, as Princess Diana’s son, Harry fuels our guilty desire for related news and gossip. Like Kate Middleton,

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How to Build a Strong Personal Brand Using Webinars

The traditional way to land a job is to send a CV and wait for someone to notice it, call you and try to impress them during the interview. While many companies still rely on this recruiting style, there’s also another important element that makes a big difference in 2018: your personal brand. It’s possible

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