Once upon a time, there was a company named Whoindaland, which had developed a great online reputation and was doing very well. Everything was good in the land. But then one day, someone famous decided they didn’t like Whoindaland’s services and sued them. A newspaper picked up the story and ran with it, and […]
ORM Crisis? 5 Steps to Save Your Reputation Read More »
Mediamodifier / Pixabay Today, many job seekers want more than a position that will simply pay their bills. They don’t want just any job – 89% of Millennials would prefer to choose when and where they work rather than being placed in a 9-to-5 position. And 45% of Millennials will choose workplace flexibility over pay.
6 Things To Include in an Employer Branding Video Read More »
When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed outline of what their strategies will be. Why? Because the more detailed you are in
Building a brand strategy: Essentials for long-term success Read More »
For many marketers, a rebrand is a tantalizing idea. It’s also a time-consuming process that you need to think deeply about before you dive in. Yes, a rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just because you don’t like your brand’s logo doesn’t mean you need to scratch
7 Reasons to Consider a Rebrand (and Why Research Matters) Read More »
Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding,
What Brand Colors Can Reveal About Your Business Read More »
Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As
A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder Read More »
That’s the million dollar question, isn’t it? Especially on the heels of recent news that Reddit’s user base now outnumbers Twitter’s. In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). What’s more, Reddit has grown a whopping 30 percent in just
Brands *Should* Be Adopting Reddit. So Why Aren’t They? Read More »
Unlike most content marketing, marrying the charming prince is the stuff fairytales are made of. So it’s no surprise that Prince Harry’s marriage to Meghan Markle, like Prince William’s marriage to Kate Middleton, has attracted lots of attention. Further, as Princess Diana’s son, Harry fuels our guilty desire for related news and gossip. Like Kate Middleton,
Content Marketing Fairytale Framework: What Royal Weddings Can Teach You Read More »
The royal wedding is only days away, and excitement is in the air—and not just in England, but in the bride’s home country of America too. While we may not have a royal family in the U.S., we are certainly excited to be represented by one of our own in this wedding. Royal wedding mania
Cashing In On The Royal Wedding Read More »
The traditional way to land a job is to send a CV and wait for someone to notice it, call you and try to impress them during the interview. While many companies still rely on this recruiting style, there’s also another important element that makes a big difference in 2018: your personal brand. It’s possible
How to Build a Strong Personal Brand Using Webinars Read More »
