While a firm’s brand is made up of more than just the visual identity—logo, color palette, fonts—aesthetics do play a huge role overall in the process of branding. Simply put, your brand’s visual identity should positively distinguish your firm from the competition. The origins of branding are all about distinguishing one cattle from the next. […]
How to Know When Your Firm Needs a Brand Refresh Read More »
Many small businesses believe branding is only for BIG companies with BIG budgets. They’re missing a huge opportunity. Small business branding is a super power; it enables your firm to appear more strategic and larger than it is. In the rush to open for business don’t skip branding. Instead, take the necessary time to develop
5 Small Business Branding Guidelines = Big Opportunity Read More »
Don’t talk to Lawson Abinanti about B2C marketing. It’s not his thing. B2B software and technology, on the other hand? The B2B marketing and messaging consultant has quite a bit to say on that subject! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing
B2B Positioning and Messaging: Tips and Advice Read More »
People still use press releases all the time: to build interest in a product, to share news about their brand, to further the conversation about the company, among other reasons. The practice has been around for a long time and shows now sign of stopping. But what’s a great press release? What makes a piece
What Makes a Great Press Release Really Pop? | Tips & Tricks Read More »
Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand
3 Highly Effective Ways to Tell Your Brand’s Story Read More »
More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an
How To Find Your Brand’s Social Media Voice & Tone -Marketo Read More »
All successful brand content possesses a strong and uniquely identifiable personality, which people can quickly identify or recognise. These personalities, tend to reflect the aspirations and hopes of their target market and core audience. Developing this identity is crucial to brand development and both your short and long-term success. Brand development can be a long,
What Are Brand Archetypes And Why Do They Matter? Read More »
Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a wide reach and so are great for upper-funnel marketing strategies. Thanks to its highly effective targeting possibilities, programmatic advertising has fallen into the below-the-line category
Programmatic is an amazing tool for branding. Here’s how to use it. Read More »
When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the phrase “pain points?” I might say to you, “What do you see as the pain points with this client?” Maybe you would see “pain points” as issues that may negatively
Update these 3 organizational buzzwords to shift perceptions Read More »
Winning a prestigious industry award or a spot on a well-known business list is a big deal — and so is the branding potential it brings to your business. According to successful entrepreneurs, here are nine ways to leverage your achievement to build awareness and credibility for your company. How can you get the most
Won an Award? 9 Ways to Leverage It in Your Branding Read More »
