If you don’t want to be plagued with problems like the Pharaohs of ancient Egypt, make every element of your content marketing work together to achieve your business goals. Regardless of the size of your marketing budget, number of resources or business, your content marketing can succeed or it can be plagued by problems. Use this […]
The 10 Content Marketing Plagues: How To Get On Track To Succeed Read More »
Chart of the day: Customer Experience is the main focus for brand marketers looking to strengthen their brand marketing strategy for 2018 Branding has always been a hot topic of discussion amongst marketers, as there seem to be a number of different definitions and purposes of brand marketing that marketers can adhere to. Years ago,
What are brand marketers’ top priorities for 2018? Read More »
Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017. Brands clearly need to re-evaluate their messaging strategies if they
Brands strive for authenticity as audiences turn a skeptical eye toward ads Read More »
How can I find my niche and define what is unique about my personal brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1.
15 Ways to Define What Makes Your Brand Unique Read More »
Today, I saw an ad in my Facebook feed that – I have to admit – set me off a little. I’m Italian, so you know when I say, “set me off,” I mean there may have been mild cursing involved. The ad said, “Building an audience is a waste of time. You didn’t get
Building an Audience is a Waste of Time Read More »
rawpixel / Pixabay The idea of community has become a major focus of brands in many verticals. While traditional methods of marketing still have their place, community-building is now a critical part of any holistic branding strategy. This element is all about building an identity within existing networks of consumers, as modern brands are no
The Role of Community in Modern Branding Read More »
When you meet someone for the first time, you tend to get a feeling as to whether or not they are your type of person. Subconsciously, you collect a lot of information about them and process it in nanoseconds. You analyze their sense of style, body language, cleanliness, hairstyle, language, tone of voice, and overall
How To Shine Through the Noise Read More »
When most people think of blockchain, they only see the surface level of buying and selling cryptocurrencies, but its uses are far more wide-reaching than the financial world. Companies of all sizes are able to create “tokens” and raise money for their business by letting investors buy and sell them (like they’d buy and sell shares
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Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another. There are a variety of reasons for regional differences in response to design. In this blog, I’ll explain why one design does not fit all and how to adapt to regional
One Design Does Not Fit All Read More »
As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do, to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. You also have to decide how to market
How to Build Your Personal Brand While Balancing Company and Comfort Level Read More »
