Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand. Branding agencies are experts at not only designing great logos but also focusing brands on their core […]
Refine (or Define) Your Brand With These Exercises Read More »
Make the brand the central organising principle for everyone and everything in a company rather than just the products, services, logos and imagery. Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand has a clear positioning expressed through its name, logo, identity, in fact all aspects including its
Opinions expressed in this article are those of the sponsor. 3 game-changing advancements put TV advertising back in the limelight. Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to
All the right marketing technology for advanced TV media buying Read More »
Your brand is more than just marketing; it expresses who you are to consumers and potential customers. It is your brand that your customer base interacts with, and your brand is one of the things that will help your business find success. Branding being so important, it should be one of your main focuses. Luckily,
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content Read More »
Heidi Cohen Interviews Josh Miles New book: Bold Brand 2.0 Q: What’s your best piece of advice for readers looking to improve their marketing? A: Marketing professional services is simply not the same as traditional B2B or B2C marketing. It’s its own animal, and there are better ways to approach it than “what we’ve always done.” It
You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your
With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple brands have released official announcements about their Super Bowl campaigns. The usuals include brands like Budweiser, Bud Light, Michelob ULTRA, Hyundai, Kia and Squarespace. Doritos is returning after taking last
Returning brands, newcomers & a handful of teaser ads Read More »
Your first step in creating a brand is finding your corporate identity. Are you laying the foundation for your business’ brand, or looking to rebrand and refresh it? Whatever step you are at in the branding process, these tricks and tips will help build a solid foundation for your business. Any branding a business produces
