branding

66% of consumers want brands to take social and political positions

branding, Channel: Social Media Marketing, Facebook, SEO BLOG, Social media marketing / Good To SEO

In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being apolitical might look like insensitivity or tacit support for objectionable conduct or positions; taking a stand risks alienating “the other side.” This is the essence of the challenge: how to navigate an increasingly tribal environment […]

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4 Branding Tasks You Should Outsource in 2018

branding, SEO BLOG / Good To SEO

geralt / Pixabay Each year around this time, my team and I take a look at the business and see where we can improve. Usually, it’s more like how can we scale more? How can we grow the business? And usually, it comes down to what’s the next thing we can outsource. The truth it,

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4 Companies That Use Humor in Marketing (And How You Can Too)

Advertising, brand awareness, branding, Charmin, Humor, Marketing, Marketing & PR, Marketing Strategy, Old Spice, SEO BLOG, Squatty Potty, Totino's / Good To SEO

By Stefan Gol Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you

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Brands Adapting to Consumer Demands

Advertising, branding, business to consumer marketing, consumer research, market research, Marketing, marketing research, Marketing Strategies, marketplace, retail, SEO BLOG / Good To SEO

Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know

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How to Create a Brand Identity That Will Get You Funding for Your Startup

branding, SEO BLOG / Good To SEO

You have the right message, a fantastic product, and charismatic presenting skills, but you’re still not getting funded. Wondering what’s missing? It could be your brand identity. This may seem obvious, but having a strong brand identity is actually an area that many startup founders overlook. A cohesive brand identity and knockout logo proves you

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Agency secrets for a great Twitter strategy

branding, Channel: Social Media Marketing, SEO BLOG, Social Media Marketing: Advertising, Sponsored Content, twitter, Twitter: Advertising, Twitter: Marketing / Good To SEO

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone

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Branded Giveaways and Other Promotional Products: Do They Still Have an Impact?

branding, face-to-face marketing, Marketing, offline marketing, promotional products, SEO BLOG, Word-Of-Mouth / Good To SEO

Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself. With so many marketers focusing their marketing efforts online, promotional products have been neglected as a way to promote a business. Unfortunately, those

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Self Publishing Your First Branded Book is Easier Than You Think

branding, SEO BLOG / Good To SEO

Establishing a trusted personal brand starts with great content. Writing about your expertise is more feasible than ever with a self published book. While traditional publishing is still a good option you, as an author, do not have the availability of marketing your own work. A personal brand’s reputation online is built through a strong

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This Wrestler-Themed Taco Shop Understands the Value of Customer Experience

branding, experience, experiential marketing, Marketing, SEO BLOG, Word-Of-Mouth / Good To SEO

In San Diego, there’s a taco shop on every corner—you think I’m exaggerating, but I’m not. And while every San Diegan has her go-to shop for the city’s famous fish tacos, most of the shops look the same: Bars on windows Bright colors Maybe a sombrero or sarape hanging on the wall Decor is background noise

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What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising

Advertising, branding, Coca Cola, color, color psychology, creative, Design, Marketing & PR, psychology, Sales & Marketing, SEO BLOG / Good To SEO

By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use

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