Establishing a brand with a lasting legacy goes far beyond having an impressive logo. The most successful brands promote a story. Ideally, everything is well knit together to provide acomprehensive package. Most importantly, they display consistency even as they promote various aspects of their brands. It’s important that your core values stand out and remain consistent […]
So far in our marketing mix series, I’ve talked about selling your products, promoting your products, and choosing the right price for your product’s target market. Today, I’m going to finish up with the last of the 4 P’s marketing mix by talking about placement. Strategies created for the marketing mix center on the best
Integrating Social Media Strategies into the Marketing Mix – Social Selling Read More »
Pricing is an important element of the 4Ps of marketing. Generally, the price for products is set as low as possible to gain market share. Or, in some instances, marketers will charge a premium price to set their product/s apart from the competition. A high priced product sets a high standard by declaring to the
Pricing: How the Right Price Brings the Best Results Read More »
You can have the greatest product in the world, but if you can’t promote it and place it in front of the people who need it most, it might as well not exist. Promotion, in the marketing mix, examines ways marketers can disseminate useful and relevant information to consumers. Promotion includes public relations, social media
Promoting Your Product in the Right Places | 4 P’s Marketing Mix Read More »
Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this week. The Google-owned company says its teams have manually reviewed more than a million videos to improve the flagging technology being used to monitor content. YouTube also says that during the past month, over 83
We’ve manually reviewed 1M+ videos to improve brand safety processes Read More »
Content marketing is a powerful mechanism that has helped brands grow really big. The content marketing industry alone is expected to yield $300 billion for marketers by the year 2019, whilst the marketers are already making millions out of it. As per the latest finding, as much as 89% of marketers have already adopted content
Brand storytelling is your secret marketing weapon. In today’s information overloaded world, stories pull your audience out of their status quo, according to story expert Robert McKee. Your brand story must create sufficient intrigue that it yanks your reader out of his routine. Once you do that the human brain takes over since it craves
Brand Storytelling: 30 Ideas That Will Make Your Business Memorable Read More »
October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact,
A product is perhaps the most important element of the marketing mix. The marketing mix is a tool that helps marketers and business owners understand the best means of offering their product, service, or information to consumers. Without a product, place, promotion, and price can never exist. The marketing mix creates the framework for marketing
mwewering / Pixabay When people think of your business, they must identify it with a unique brand image. To build your brand identity, you should integrate the company’s logo with the company personality — the company’s values, services and ability to effectuate its brand promise. Whether you’re a small business or a start-up, you don’t
