By Amanda Athuraliya Remember when a CV was all it took to impress a potential employer? Those were simpler times, indeed. But somehow it feels limited when I look back now. When I applied to my first job, all I had to forward to my then-employer was a resume listing my qualifications and a cover letter. […]
The 4 Steps that Helped Me Build My Personal Brand From Scratch Read More »
I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your
How to Do Customer Engagement If You’re In a Unique Niche Read More »
Creating a personal brand is like climbing Mount Everest. It takes dedication, commitment, and long-term work—so much work, in fact, that many people skip creating one altogether. Nonetheless, if you’re an entrepreneur, personal branding is too important to skip or get wrong. Entrepreneurs face fierce competition in today’s business environment. This means you’ll need to
5 Personal Branding Hacks Every Entrepreneur Should Know Read More »
There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are
Value Creation vs. Revenue Extraction: What Business Are You? Read More »
If you’re part of the 86% who use some form of content marketing in your overall marketing strategy, then you know that a content strategy is imperative to your success with increasing brand visibility for your company. This is the beauty of content marketing, that writing a few words can make such a difference. But it only
3 Ways to Use Content to Increase Brand Visibility Read More »
It’s no secret that a well thought out content marketing strategy can boost a brand’s visibility. If executed properly, it generates leads and has a positive effect on ROI. However, many businesses still struggle to utilize content effectively. Here, I’ll explain the value of being relatable and provide three suggestions to make your content more personable and
A case to rethink your content marketing strategy Read More »
I was recently asked to jump in on a roundup post over at IQ SEO about negative press. The question was, “What do you do if negative press appears on Google about you or your company? How do you protect your reputation online?” You can follow the link to get a great set of feedback from
Online Reputation Management: When Negative Content Is Found Read More »
There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon. It may be written using terms you don’t understand and business processes you’re not familiar with, and then
Branding for Small Businesses Made Simple Read More »
Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.” “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life
Turn Brand Loyalists into Brand Advocates Read More »
Not too long ago – 50 years or so -, you didn’t have to worry about a different language. After all, most businesses were lucky to sell outside of their own back yard. Business was primarily a local experience where homegrown shops assumed the common language of their community. Today, local business is easily
5 Tips for International Website Development Read More »
