Heidi Cohen Interviews Seth Price & Barry Feldman New book: The Road to RecognitionHow Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? Everyone has an incredibly unique value that makes them stand out in the world, that’s your personal brand. With just […]
Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and
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Some of the most successful content marketing in the world comes from brands that decided they weren’t just in their primary business but were also in the content business. The most over-cited of them all, Red Bull, had no right to declare itself a content business. It was just a foul-tasting hyper-caffeinated (taurenated?) drink for
Social media has been a huge game changer for businesses by offering a cheap, simple way to reach more people. Hundreds of tips and tricks to leverage these platforms are available throughout the internet. However, many myths have manifested along with these helpful tips, creating costly misunderstandings. It’s time to dispel these misconceptions so your
Every Resource You Need to Build a Kick-Ass Brand Online Published 05/31/2017 by Jayson DeMers | 2 Comments At the center of every successful business is a kick-ass brand, and these days, the best way to build a brand is through online resources; entrepreneurs have access to more tools, more people, and more
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Your brand is the core of your marketing strategy and your business. It may be challenging to deliver your branding message with limited resources, but that doesn’t mean it’s impossible, thanks to the limitless tools available on the internet. Wisely focusing your marketing efforts and resources on some of the most crucial elements of your
How “Hamilton” Launched a Bank – and a Brand The best brands are timeless. Those that endure for decades—or the few that survive for centuries—have to continually find relevant ways to reinvent themselves. And sometimes that relevance presents itself in the form of an opportune moment in popular culture, like in the case of 232
