branding

How Brands Can Respond to Rising Risks of Boycotts

Advertising, boycotts, brand and reputation management, brand reputation, branding, Business, consumer boycotts, crisis communications, crisis management, Marketing, Media Monitoring, media relations, Online Marketing, PR crisis, PR crisis management, Public Relations, reputation management, Social Media, social media analytics, Social Media Measurement, Social media monitoring, Social Media Tips /

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least […]

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2020 Presidential Candidates Get an “F” on Digital Standards

branding, Content marketing, Digital Marketing, leadership, Marketing, Marketing Best Practices, Marketing Strategy, Online Marketing, Technology, Web Design /

During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the

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The High-Stakes Game of Telephone That’s Diluting Your Brand Story

Brand, brand messaging, brand story, branding, branding tips /

Making sure a brand story is clearly defined for every employee in an organization, from marketing to those on the front lines, is no game. At least, it shouldn’t be. But according to a joint study my company conducted with FocusVision, marketing teams are losing control of their brand messages the minute they start sharing

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It’s Not as Expensive as You Might Think

branding, Content Development, ecommerce /

Video is the most compelling medium for showcasing eCommerce products. Text explains the benefits of a product. Images capture a shopper’s attention and create an emotional connection. But only video harnesses words, images, and sound, a combination that delivers an abundance of creative possibilities resulting in longer engagement. But many eCommerce retailers approach video with

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The Art of UX Storytelling: How to Create Your Brand’s Story

Brand, branding, buyer persona, color, Content Creation Strategy, Content marketing, customers, data driven, font, Images, Storytelling, user experience, UX, visuals /

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build

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Crafting a good page title for SEO • Yoast guide to title tag SEO

branding, Content SEO, SEO copywriting /

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a

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Your Business Doesn’t Need an Ad, It Needs a Story

#branding #brandvalue #brandauthority #consumerpsychology, branding /

Have you ever noticed that the biggest, baddest brands on the market never actually sell their product? Jeep doesn’t sell the horsepower or the leather quality of their seats. Hell, they hardly even sell the offroading capabilities. THEY SELL FREEDOM. They sell the feeling we all want of wind blowing through our hair as we

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