The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could be stronger.” […]
When Your Logo Is Awesome But Your Message Is Meh Read More »
Are you stuck in a rut with your brand, feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner. A business rebrand means overhauling
When Should You Rebrand Your Business? (Plus 5 Examples!) Read More »
You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite deliver your glorious vision. It’s probably time to re-evaluate your core brand identity, a practice you should actually do fairly often. Assess the what, why
Top 8 Ideas to Improve Your Brand Initiatives Through Marketing Efforts Read More »
Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building trust turns customers into advocates, providing priceless word-of-mouth marketing. On top of this, brand trust
Consumers are increasingly trusting brands that take a stance Read More »
By Kashif Naqshbandi The moment you’re ready to expand your business is arguably one of the most exciting—and perhaps daunting—moments in your professional life. However, it’s one thing to have the resources necessary to go global, but to actually overcome the challenges that brings and achieve the kind of global success you need abroad is another
How to Maintain Your Brand Voice When Globalizing Your Business Read More »
I recently went to an airshow to watch planes scream down the runway. It was fantastic – death-defying feats of aerial acrobatics right before our eyes! Wow! I didn’t mind the crowds or the burning sun, but what sticks out in my mind is the food. Now, those who know me are already asking me, “Alright
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would
Creating a company tagline is not an easy exercise, especially for a small business. A small business tagline needs to communicate the “why” of your business in a few words. When you nail the right one for your business, it is a highly valuable piece of your brand identity. What is a tag line? A
Everyone knows that logos are a fundamental part of establishing and building a business. They’re usually the first thing people notice about a company, and if they’re done well, they should stick in the mind. What about incorporating the logo in website design? Logos are more than just the brand ambassador. Whether you’re building a
10 Ways a Logo Design May Change Perspectives of Your Website Read More »
It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn, groundbreaking technology to use and creative ideas to try, brands have little time to even consider what “doing marketing” really means in 2019. The good news is that the basics haven’t
