Table of Contents + Introduction + The Big Picture of Building Your Online Brand+ How to Optimize Brand Name for Search Engines+ Brand Qualities That Resonate With Customers + Online Brand Identity Considerations+ Brand Awareness KPIs to Track + How to Build Better Content for Better Branding+ Questions to Ask to Find the Perfect Brand […]
How to Build Your Online Brand – The Complete Guide to Online Branding Read More »
If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved
7 Ps Marketing Mix – An Upgrade To The 4Ps of Marketing Read More »
Bob Beauprez once said, “In America, small business is a big deal.” Indeed, it is hard to overestimate the role small businesses play in the American economy: When you look at the magnitude of their economic impact, it would be easy to assume that small businesses know exactly what they’re doing and would be the
No Business is Too Small for These 5 Digital Policies Read More »
By Andrea Williams Companies that want a competitive edge must have solid employee experience strategies in place. Wait, what?! Isn’t customer experience all the rage? Yes, but engagement starts from the inside out. If your employees aren’t happy, they will not be equipped to deliver customer experience that sets you apart. So, if you want
Building a Customer-Centric Business Culture From the Inside Out Read More »
Every day your customers are bombarded with brands. With the Internet in virtually everyone’s pockets, it’s easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd? How can you ensure that people
16 Branding Trends to Increase Awareness in 2019 Read More »
It’s not very often that I get to talk about brand when talking about B2B marketing. This world is typically filled with hard-core analytics data and lead funnel metrics that lean more toward science than art. Yet, as a healthy cross-section, it’s always good to look across the fence at our brand-based brothers and sisters
In the past, banks have arguably been perceived as somewhat slow to adapt their branding and services to remain relevant in the digital age. After all, many have been around for decades, if not centuries, and have mostly endured throughout history as trusted financial establishments. Until recently, that is. A 2017 YouGov survey found that
How Santander transformed its visual identity for the 21st century – Econsultancy Read More »
Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. If you’re not sold on the idea of paying for your branded terms, read what
What ‘branding’ means to us, as a growth agency. Nothing shakes me. That’s what I thought after owning a business for almost ten years. No morning is the same, just like no day in the wide world of advertising is the same. But some things you just have to file under ‘only a business owner
Ecommerce websites aren’t that much different from any other website, in that everything out there is product – which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, is put out there to accomplish something: gain attention, build authority, build backlinks, increase ranking and
3 Tips to Improve Your Ecommerce Multichannel Marketing Efforts Read More »
