Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the field of branding is impressive, with previous roles including Vice Chairman at Saatchi & Saatchi and London CEO and Chairman of global brand consultancy Interbrand. […]
Free-Photos / Pixabay How your brand image is projected visually is important to your audience and visibility. A mix of appealing images and video will not only increase engagement in your marketing but will also create a greater awareness. Visuals are entertaining and stimulating to the mind. Most of all, people like sharing content that
How to Create Eye-Catching Visual Content For Your Personal Brand Read More »
StockSnap / Pixabay Apparently, our Tweeter-in-Chief has returned to the fold as a supporter of one of America’s greatest brands—a company he’s criticized over the past year because of decisions made to move some of their manufacturing oversees—the one, the only, Harley-Davidson. What’s significant about this? Well, only one year ago Trump aimed one of
Brands in Politics and the Politics of Brands: Does It Really Matter? Read More »
Did your professional services firm recently expand its service offering?Were you part of a recent merger? Has your brand become stale? How do you know when it’s time to give your brand some special attention? When most people think of a company’s brand, the logo is usually the first thing that comes to mind. However,
Counterfeits carry a high price. Over the course of 2018, counterfeit goods caused an estimated $323 billion in damages to the economy, and, for some consumers, even deaths. Fake products appear to be real, including packaging and design, but are lower in quality and unregulated. Lots of fakes are nearly indistinguishable from the real thing.
How Counterfeits Are Hurting Your Business [Infographic] Read More »
Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online Did you know, as many as 94% of customers say that a negative review convinced them not to do business with a brand? We can’t underestimate the importance of online reputation management.
5 examples of online reputation management done right Read More »
I’ve always believed in the importance of a logo to reinforce my personal brand and that of my companies. If you go on my personal website, you’ll see my name as a logo, with distinct colors that match the rest of my website. That logo, the font and the colors are used on my website,
How to Use a Logo to Reinforce One’s Personal Branding Read More »
Every day we roll into our office, open our accounts and face new challenges to move the needle for our clients. We do all the things that we have been taught, learned by mistake, and processes that typically have always worked. But what happens beyond that? Our metrics are looking strong, but the client is
Brand Attention: The Metric You Are Not Tracking Read More »
Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social accounts. “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and
Lush UK bids farewell to social. Will other brands follow suit? Read More »
The benefits of a brand guide may not be obvious at first. Although you may be very familiar with your company’s operations, mission, values, logo, website, templates, and brochures, is everyone in your organization on the same page? What about any new hires? Contractors outside of your organization? How about the B2B agency or freelancer
