When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! Seeing the impact of your social media marketing is […]
Social Media Attribution: How to Get Started Read More »
Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket Airbnb took travel, and made us all feel at home across globe Netflix made video rentals a thing of the past, and disrupted the Oscars And now, Ugly Drinks is creating a new, healthier future for the
Ugly Drinks’ 4 Secrets to Disrupting a $392 Billion Industry Read More »
Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our upcoming State of Social Media 2019 Report (releasing January 16th) we found
What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research) Read More »
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. According to recent Epsilon research, 80 percent of consumers are more likely to do business with a company if it offers a
Why Personalization is the Next Big Opportunity in Social Media Marketing Read More »
Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. That’s why we’ve created news episodes on The Science
As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How
Get Over Your Creativity Block With These 20 Social Media Content Ideas Read More »
