Last week saw the release of The Forrester Wave ™: Sales Enablement Automation Platforms, Q3 2018 report. The report is a comprehensive view of the sales enablement industry and maps out the performance of both organizations and solutions. The report is a great resource for anyone interested in learning more about the current offerings in […]
The State of the Sales Enablement Industry Read More »
Aymanjed / Pixabay As the late, great George Carlin once said, we’re all just trying to find a place for our stuff. Any enterprise organization is going to run into the problem of having to decide where they’re going to store and manage all their stuff. Most of the time this boils down to content
A Sales Enablement Platform is the Perfect Document Management System Read More »
Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot
Product Marketing Strategy is Enhanced by Sales Enablement Read More »
Marketers, by their nature, are constantly looking for ways to improve everything they do. Marketers are constantly reading industry publications, participating in events, and always on the hunt for the latest technological innovations. Sales enablement solutions are one of the areas we can see marketers’ hunger for constant improvements shine through. However, not all sales
4 Ways Smart Sales Enablement Solutions Change Marketers Lives Read More »
High tech: it’s so hot right now! Everything you touch nowadays has some sort of technology infused into it. Your refrigerator is smart, your watch is smart, and heck, your books are smart nowadays. High tech companies are everywhere you look and their commitment to improving traditional processes and platforms has naturally led them to
The High Tech Industry and Sales Enablement Read More »
If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers. But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out the true value of sales content. After surveying more than
3 Proven Ways to Increase the Value of Your Sales Content Read More »
We talk a lot about the importance of measuring the effectiveness of all the content that Marketing creates. It’s necessary to have insights into how those pieces are performing to ensure that resources and time aren’t being wasted. Not only is it important to measure whether Sales is actually using the content, it’s also crucial
1 Shocking Stat About Content ROI and Content Metrics Read More »
Salesforce recently released their 2017 State of Marketing report. It’s the fourth annual bird’s eye view of the marketing landscape released by the company. The survey of over 3,500 marketing leaders from around the globe is an important litmus test for marketing professionals and their efforts. The report covers a range of topics and provides
Buyers Want Sellers Prepared and Content Personalized Read More »
