There are very few things that we can state definitively when it comes to ranking in Search. This doesn’t mean we are uninformed. Google announced 200 ranking factors and continues to provide guidance on how to incorporate SEO best practices to rank in search. Of course, since everyone has access to the same information, this […]
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While SEO can get very complicated, some of the simple steps deliver the biggest impact. In this weeks video, I’ll share how to leverage Search Console to make gains in both your rank and CTR. The best part, is that doesn’t take a lot of time and delivers great ROI! Video Transcript: Hey, what’s up
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MarTech or Marketing Technology has come a long way over the past few years. Today’s, businesses can choose from more the 6500 options when looking to add to their technology stack. But the real questions is, do you really need every tool you have? While technology has advanced, many of us get stuck thinking it
There are a number of SEO tools that can help you achieve better results in search engine queries. Each have their strengths and weaknesses as well as their own metrics. In this video, we will break down a few of the most common metrics created by SEO tools and explain what they mean. Video Transcript:
The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to completed a purchased. Additionally, the team at Conductor’s recent research of 1000 consumers found that people were 131% more likely to buy from brands that educated them with content. Even more
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When you hear the term “content marketing” what comes to mind? For most people they think blogging. While that is an aspect of content marketing, there are many other uses and avenues you need to explore if you want to have marketing success online. Content not only plays a vital role in marketing, it is
What makes some blogs so wildly successful, earning seven-figures per year? And, what can start-ups learn from these seven-figure bloggers? High-level bloggers know how to reach their audience with valuable content and nurture relationships with their readers. But, without digital marketing, seven-figure bloggers wouldn’t have a business. Judging by their success stories, they are digital
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If you and your small business are in the midst of some tough times, the actions you take to right the ship can start to feel pointless. You might find yourself wondering if your limited funds will allow you to take the necessary steps to bring customers back to your door. I’m here to tell
Digital Marketing for Surviving Tough Times: Part I Blogging Read More »
The combination of constantly changing social media algorithms and social users seeking a more personal connection has created an opportunity many small businesses and industry experts are incorporating into their marketing tool belt. This tool is the development of an online community. Small businesses, third-party sellers, and niche writers can all utilize a strategy of
If we only needed to string words together to write a blog post I would agree with the meme “being a writer is 3% hard work and 97% not getting distracted by the internet.” But as we all know, there is much more to developing excellent marketing content than avoiding distraction. But, just because something
