BrandViews / zendesk

Cultivate Community For a Better Customer Experience

People are talking about you—and, let’s be honest, you might not like what they’re saying. Customers will always be discussing your products and services out in the wild—conversations between real human beings, from power users sharing their knowledge to folks just ramping up seeking tips and tricks. Even if you don’t always like what you

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How is Machine Learning Being Used in Customer Service?

Machine learning in customer service is used to provide a higher level of convenience for customers and efficiency for support agents. Support-focused tools enabled with machine learning are growing in popularity thanks to their increasing ease-of-use and successful applications across a variety of industries. Gartner predicts that by 2021, 15 percent of customer service interactions

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Start Providing Personalized Customer Service

Personalized customer service, and a personalized customer experience, means that a business 1) knows its customers and their needs, and 2) is willing and able to provide them as efficiently as possible. This is sometimes called personalization at scale: where software solutions help provide the context necessary for assisting customers in need or pointing them

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More Than Just A Rep

Today’s companies understand how customer service plays a critical role in their efforts to be “customer-centric”—it’s why many of them invest heavily in the various functions of customer support. By adding an element of customer-centricity to different facets of a business, these companies are changing what a customer service job can be. Modern customer service

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Help Your Multilingual Knowledge Base Thrive With AI

Data shows that, for global businesses, providing support in multiple languages is well worth the effort. Nearly three quarters of people search online in their native language, which means that if you’re only communicating in English, for example, you’re probably losing customers and adding layers of inefficiencies for your agents. Easier said than done, perhaps.

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