UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to […]
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Marketing Podcast with Brian DeanPodcast Transcript Today’s guest on the Duct Tape Marketing podcast, is Brian Dean. He is an SEO expert and the founder of Backlinko. Dean started five internet businesses early in his career, but he didn’t experience success until 2012. He now uses Backlinko to teach other business owners the lessons he
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Back to Podcast John Jantsch: Hey, this episode of the Duct Tape Marketing Podcast is brought to you by rev.com. We do all of our transcriptions here on the Duct Tape Marketing Podcast using rev.com and I’m going to give you a special offer in just a bit. John Jantsch: Hello and welcome to another
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UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it.
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Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results.
2018 Blogging Research: How Does Your Blog Compare To The Best Read More »
UPDATED! One of our most popular posts in 2017, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2018! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could
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Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done
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To show measurable content ROI, focus on enhanced existing content marketing. With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Backlinko’s Brian Dean is one of the most successful proponents of enhanced existing content marketing – also known as reused content, repurposed content and/or recycled content.
Enhanced Existing Content Marketing: How To Keep Your Content Healthy Read More »
Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information
Content Saturation: How Your Content Marketing Can Succeed [Research] Read More »
Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt
Cinderella Makeover Content Marketing: How To Transform Neglected Content Read More »
