The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO. We’re told that structured data can help make your webpage more visible in the SERPs; that it can help you get rich results and […]
Four excellent case studies of structured data for SEO – Econsultancy Read More »
Technical SEO. Even its name sounds intimidating. If you’re a regular reader of SEO websites, or have read any generalised SEO best practice guides, no doubt you’ll have come across many references to the importance of technical SEO. Technical SEO, which refers to the elements of search optimisation that help search engines crawl and index
How to carry out a technical SEO audit: Tips for beginners Read More »
The event that started in a room above a pub has come a hell of a long way. Thousands were queueing up well before the doors opened. Our day kicked off in Auditorium One with three sessions on Content Marketing. Ross Tavendale from Pitchbox began with an insightful recount of its first large retainer of
The Brighton SEO search marketing conference began, as many know, in a room above a pub, and it very often ends – at least for some – with skinny-dipping in the sea. Those facts don’t change, but the SEO landscape certainly has, and Brighton SEO’s second event of this year catches search on an upswing,
The rise and fall and rise of SEO: notes from Brighton SEO 2018 Read More »
This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed. Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change
Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics
How to create a kickass link-building strategy for local SEO Read More »
