In July of 2006, I first learned of Humpy Wheeler, one of the foremost promotors of NASCAR. He was a guest on NPR’s news quiz show, “Wait Wait! Don’t Tell Me!” And what he did thrilled me. Sell Clean Humpy talked about running the motor speedway about 12 miles away from the theater where the […]
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There has been a big shift in how people interact with brands. In the old days, a product or service would show up on the scene, and we’d evaluate whether the product was something we could use. Sure, there were some products and brands where we felt like we wanted to belong (you are either
We Don’t Want to Fit In. We Want to Belong Read More »
This picture is my 13 year old son’s recent project. He printed out the Sunday funnies (we don’t get a newspaper so he went online and found some to print). Then, he chopped up each panel and sliced out each bit of dialog. Finally, he mixed them all up at random to make his own
Why Your Company Needs to Understand Memes Read More »
Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in front of you and you’re hoping that what you purchase will improve your life or business
Marketing is About Connecting With Your Customer’s Story Read More »
The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is contacted. That’s not necessarily bad, but for a lot
If I Were Selling Real Estate Today Read More »
We create videos with the goal of educating and entertaining people. Beyond that, we are all at the mercy of various algorithms in play on the platforms where we hope to share our ideas. In both cases, there are two types of videos that get attention. The Two Types of Video to Post Brief –
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I want to tell you the tale of two companies both trying to reach part of the community they serve and how one failed and the other nailed it. Why this is important is because it ties closely to the way customers choose to spend their money these days. They want companies who understand their
Customers Want You to Understand Their World Read More »
Communications and marketing and computing in general is moving beyond the keyboard and text faster and faster. PC and laptop sales continue to decline EXCEPT for 2-in-1s (those laptops that fold into tablets) and hybrids (Microsoft Surface tablets, ipads with keyboards). What’s coming in their place? In the home, Amazon’s Echo platform (Alexa!) has audio
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The biggest opportunity all this technology has afforded us is the chance to share what we find interesting and to potentially connect with others we can help or who can enrich our lives or businesses. Formally or otherwise, we have the most opportunity ever, in the history of humans, to connect with people who are
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On any given day, I might say, “Hey Google – where’s the nearest Dave and Busters?” I might ask “Alexa, reorder some more black socks.” I speak to the air and something comes back that I need or want. This is where we’re going. There will be keyboards, but we’ll interact in a lot of
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