The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate […]
A carbon tax increase with ring-fenced funds may be a move in the right direction, but is it enough to deal with the climate emergency? The climate crisis proved extremely relevant in Budget 2020. Although there were, to quote Minister of Finance Paschal Donohoe, “absolutely no surprises” in this year’s Budget, it did include a
What sustainability measures did Budget 2020 bring? Read More »
By 2021, Astrobotic’s Peregrine lander should be ready to go to the lunar surface. Space exploration and commercialization are listed as priorities for federally backed R&D. (Astrobotic Illustration) Congress hasn’t yet approved a federal budget for the fiscal year that starts next month, but the White House is already setting an agenda for research and
White House lists security tech, AI and space among R&D priorities – GeekWire Read More »
While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed.
How to Grow Your Online Presence on a Shoestring Read More »
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end
7 content marketing stats you need to know for 2019 Read More »
UPDATED! This post was expanded and updated for 2019 to include fresh new information. Are you wondering why so many content marketing teams are yet to take advantage of video—even with all of the statistics and case studies that prove its effectiveness? Case in point: 78% of people watch online videos every week, and 55% view
20 Pre-Production Tips to Create Successful Video Content in 2019 Read More »
I love that moment when we reach the midway point in a project. The project management team falls into a groove; the client begins to feel warm and fuzzy seeing the amazing progress from week to week. Overall, everyone is feeling excited to see the vision start to come to fruition. But then… it happens.
Today, my office is on board a Megabus from Las Vegas to California for my 30th birthday weekend. I’ve set aside a budget and planned for the various activities I want to do in California that are within my budget. My ideal vision for my trip may be to splurge on a $2,400 VIP Disneyland
We all know that content marketing can be tough. With so many things to focus on when creating an awesome piece — including planning your campaign, writing the content and measuring ROI — you’ll need to carve out some serious time into your content marketing efforts to see results. Having said that, content marketing has
5 Things You Should Know Before Hiring a Content Marketing Agency Read More »
In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for startups using complex-sounding business terms like lean management, minimum viable product, and agile development. These buzzwords and the theories they represent have become part of
How to Turn a Minimum Viable Product into a Booming Business Read More »
